The Evolution of Technology in Consumer Marketing
Businesses constantly have to make tough decisions and there is a visible need to address complex management and marketing challenges. To do this successfully requires companies to make cultural, organisational and functional changes as we are heading towards a world that is more digital, more global and more instantaneous.
The FMCG companies in Nigeria need to view technology as an integral component to expanding promotional marketing strategies which will in turn solve some of the challenges of the FMCG industry, such as constantly changing consumer preferences, margin pressures, market share/price wars, complex distribution networks and strict reporting regulations.
This is a timely event where we can discuss innovative solutions that would help businesses, including the FMCG sector to thrive and achieve transformational growth during these times.
- Lela Omo-ikirodah VP, Softcom Enterprise Solutions