Technology Driven Automation and Incentive to Unlock Consumer Insight
Constantly changing consumer preferences, margin pressures, high-quantity sales, complex distribution networks and strict reporting regulations, are some challenges of the FMCG industry. Fast-moving consumer goods (FMCG) companies are making use of technology to beat long-standing challenges and build on emerging opportunities in an evolving marketplace.
Technological innovations will revolutionize the way we relate to one another and how we do things. We will have a wealth of information from many sources at our disposal, enabling companies to adapt their offer to the consumer much more precisely.
Technology advances in the areas of business intelligence and analytics provide unprecedented visibility and insights in real-time to rapidly identify issues or opportunities. Process automation can now perform what were labour-intensive tasks in an instant, substantially reducing costs. In the not too distant future, predictive analytics and AI will be the next wave of technology that will drive business success.
- Lela Omo-ikirodah VP, Softcom Enterprise Solutions